The purpose of advertising is to increase the public’s awareness of you. What better way than through good signage? Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly colour-coordinated. In other words, utterly predictable and effectively invisible. The five most common mistakes made in business-sign design are: 1. attempting to be understated or […]
HEXIS GOES GREEN WITH LAUNCH OF NEW FILM HEXIS USA will be exhibiting at this year’s ISA International Sign Expo in Las Vegas to launch its new Latex digital printing film and gloss laminate destined for vehicle wrapping applications. Both films are free of all materials with certain environmental issues such as PVC, solvents, plasticisers […]
NEW AVERY FILM HITS THE STREETS Avery MPI 6121 Street Graphics Film brings graphics applied to roads, pavements, and other rough surfaces in exposed outdoor environments to a higher level. With a paint-like finish for graphics printed with digital UV inks, the film represents a leap forward in technology. Its on-the-street performance is not […]
