The fact is that signs help drive the customers toward a business. If a sign is an attractive design, the viewers are immediately drawn to it. then, they may want to know about the company and business represented by the signage.
According to a survey by FedEx Office, 64% of the surveyed new age small business owners in the US believe that impressive signage designs are a good marketing way to make people notice a business.
A study has revealed how customers come to know about a local business. It says that 35% saw a sign while passing, 29% always knew, 14% word of mouth, 10% advertising, 6% all other, and 7% don’t know.’’ A majority of people notice a local business by seeing its signs while passing by.
This shows the importance of placing an attractive sign somewhere on roadside or at a strategic place inside of a store. Many times, despite having no plan to stop at a place, people stop their after looking at a brilliant sign and make purchases. Signs should be a part of overall marketing plan of a company.
Key Tips To Create Signage Designs That Draw People In On Impulse
The choice of colours plays a key role in creating a unique and memorable signage design. The importance of color in graphic designs is clear from the fact that we immediately associate red with Coca-Cola and yellow with McDonald’s brands.
Prefer using a bright colour so that it catches the eye that very moment. Pay heed also to psychology of colour in marketing and branding when designing your signage.
You should avoid using trendy colors. It may be that a trendy color is attractive today but it may not remain so tomorrow. That means you might be redesigning your signage almost every year. So, think of longevity of design when creating a static signage for your business and use instantly visible colours that define your brand.
Make It Readable
Your business signs competes for attention with many other graphic designs inside and outside of your store. Your message of the signage must reach to the audience at a glance. A surefire way to make people get your message of signage is to create a contrast in its design. When two elements in a design produce a contrasting effect, it catches viewers’ eye. Therefore, contrast is a big factor for creating an engaging sign.
Most of the signs have either text or graphics in the foreground and there is a single color in the background to produce contrast. Viewers can instantly read your message of the signs from a distance due to the contrasting effect.
If your sign colour is weak or little dim, you can strengthen it by drawing an outline or create some shadow around the lettering in the foreground. Another trick to create contrast is that you draw a thick border around the text for its easy reading.
Your business signs must be visible clearly to the audience from a long distance. If it does not, then the design has failed in its purpose. For assured quick visibility, make sure that you use larger letters.
A rule of thumb is that you should increase the letter height by 2.5cm for every 3 meter distance. This means that for a sign to be clearly visible from 30 meters, its letters might be 25cm of height.
Use of right font is a key to creating visible signs. Different fonts have different legibility effect. For example, if your sign has flowery script, people may find it difficult to read from a good viewing distance. Therefore, you should pick clean fonts that can spell out personality of your brand.
To conclude, your sign is an important marketing tool to draw your target customers’ attention to your business. To create memorable sign design, use bright colour, make the sign readable by producing a contrasting effect and use larger letters.