The Basics of Branding

BRANDING is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It tells them what […]

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Creating Memorable Business Signs

The purpose of advertising is to increase the public’s awareness of you. What better way than through good signage? Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly colour-coordinated. In other words, utterly predictable and effectively invisible. The five most common mistakes made in business-sign design are: 1. attempting to be understated or […]

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Hexis goes green

HEXIS GOES GREEN WITH LAUNCH OF NEW FILM HEXIS USA will be exhibiting at this year’s ISA International Sign Expo in Las Vegas to launch its new Latex digital printing film and gloss laminate destined for vehicle wrapping applications. Both films are free of all materials with certain environmental issues such as PVC, solvents, plasticisers […]

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